10 Questions About Toshiba’s No-Print Day

In a stunning display of greenwashing and ignorance, a U.S. branch of Toshiba has proclaimed Oct. 23 “National No-Print Day.” To raise awareness of “the impact printing has on our planet” and “the role of paper in the workplace,” Toshiba America Business Solutions is asking people and companies not to print or copy anything that day.

The company is promoting the campaign with a series of web videos featuring Tree, an “affable spokescharacter.”

The first video has a goof: Tree is shown marking Oct. 23 on a paper calendar. But even more serious are the questions Toshiba needs to answer, such as