Economist Warns Printers of Complacency

Wisconsin's stable of printing press operators, collectively the fifth-largest industry in the state, has been blindsided by the Internet, e-books and a wicked recession.

Yet the biggest challenge is not technology, but complacency, according to the chief economist for the National Association for Printing Leadership, a trade group.

"Our biggest threat is complacency, the status quo, and assuming that what worked yesterday will work tomorrow," Andrew Paparozzi told a gathering of commercial printers from Wisconsin, Illinois and Indiana on Thursday.