Campaigns a Boon for Printers

This year’s elections have generated more than $500 million of added revenue for printing businesses nationwide. A chunk of that money is helping a struggling Wisconsin print industry. Between things like tickets for presidential visits, mailers and voter information flyers, Tom Schorr of Wells Print and Digital Services in Madison says he’s been busy this year.

“For the full year of 2012, we have seen an increase of by say 160-170 percent for election-based printing,” he says.

Schorr said many of his employees have been working 10-15 hours of overtime for the past two months to meet deadlines.