PPA Publishing+: Print Still Brings in 78% of Consumer Mag Revenue

Consumer magazine publishers still generate a massive 78 percent of their total revenues from their print products, according the fourth annual Publishing Futures report.

The survey of senior magazine executives predicts the figure will fall to 71 percent over the next two years, while income from the publishers' digital brands will rise from 8 percent to represent 15 percent of total revenue during the same period.

Digital will play a greater role in magazine ad revenues, growing its share from 17 percent to 27 percent in the next two years. The report also found that multi-channel advertising packages were increasingly leading to