PRC Approves Sequel to USPS’s QR Code Promo

The Postal Regulatory Commission has approved the U.S. Postal Service’s request to offer a discount to merchants who use a QR code in their catalog mailings and other direct pieces this summer. The USPS will offer the 2-percent discount to mailers in July and August, and merchants who want to qualify for the discount can register beginning May 1.

The 2012 promotion will specify that the barcode or similar technology must lead the recipient to either a webpage that allows the recipient to purchase a product or service on a mobile device or a personalized URL.