Digitally Printed Packaging: Opportunity for Commercial Printers?

Digital print has taken hold in several areas in commercial printing and book publishing, driven by the need to maximize the return on the investment (ROI) in print. However, packaging printing, book printing and commercial printing are all very different. Books are printed, sold, shipped, inventoried, and often unsold and returned. Print-on-demand has proven to be an effective way to reduce waste. Variable data printing (VDP) and personalization have been shown to increase the effectiveness of direct mail.