Cross-Media in QuarkXPress and Adobe InDesign --McIlroy

Last summer I wrote a column for Printing Impressions called "Whatever Happened to Cross-Media Publishing?" In it I explored the 10-year history of the concept of cross-media publishing (sometimes called "media-independent publishing"). It sure sounded great in the early '90s: a single publishing system, a unified publishing workflow, encompassing both print and electronic (mostly online) media. But, I noted, "the majority of what we find in print today does not appear on the Web; and very little of what's on the Web ever makes it to print."