Düsseldorf Will be Painted Red for drupa Visitors

DÜSSELDORF, GERMANY—Feb. 27, 2012—In the regional capital of North Rhine-Westphalia, red has been a favorite color for a long time. After all, it is the team color of the traditional football club Fortuna Düsseldorf.

Every four years, however, the entire metropolis on the River Rhine paints itself red—in time for drupa in Düsseldorf. This is when the city turns into drupacity. For two weeks, longer than any other trade fair in Düsseldorf, the exhibition halls focus solely on print and media.