Harte-Hanks Introduces Multichannel Marketing Assessment Service
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Momentium: Multichannel Insight initially is slated for retail, financial services and global technology companies, with other industries to follow.
The "best-in-class" designation is based on actual research and methodology undertaken by Aberdeen Group, a Harte-Hanks company, with the average score representing the aggregated experiences of multichannel marketing implementations of dozens of companies. Each participating company in Momentium: Multichannel Insight is interviewed extensively by Harte-Hanks experts regarding its current practices, and then receives a report based on its responses which includes an evaluation in comparison to the research as a whole for that company's vertical market.
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