Kodak Simplifies Its Business Structure to Accelerate Digital Transformation

ROCHESTER, NY—Jan. 10, 2012—Eastman Kodak announced the creation of a new and simpler business structure designed to increase productivity, reduce cost and accelerate its transformation into a digital company that delivers sustainable profitability and creates value for its stakeholders.

Under the new structure, Kodak has reduced its number of segments from three to two:

• the Commercial Segment and
• the Consumer Segment.

Both report into a newly created Chief Operating Office led by Philip Faraci, who will continue to serve as Kodak’s president and chief operating officer, and by Laura Quatela, who was recently named, alongside Faraci, as president and chief operating officer. Faraci will focus on the Commercial Segment and the company’s sales and regional operations, and Quatela will focus on the Consumer Segment and certain corporate functions. Both will report to Antonio M. Perez, chairman and CEO.