McIlroy--Winning Battles, Losing Wars

I'm writing this column the day after the conclusion of Seybold Seminars Boston/Publishing '99. Though Seybold is no stranger to controversy, it's been a few years since a product announcement at a Seybold Seminar event created headline news within the publishing industry.

But this year, Adobe's top executives, John Warnock and Chuck Geschke, announced their long-rumored "Quark-killer" page layout application and set tongues wagging. Code-named K2, but now called InDesign, the software is clearly going to challenge Quark in the area where it has triumphed: customization through extensibility.