NPES Launches Rebrand Initiative to Reflect New Strategic Direction
Thayer Long
Reston, Va. — June 26, 2017 — NPES The Association for Suppliers of Printing, Publishing and Converting Technologies has launched a rebranding initiative for the organization designed to reflect the focus of its bold new 2017-2020 Strategic Business Plan to align and grow the global printing and imaging industry.
NPES has partnered with Marriner Marketing Communications (MMC) to collaborate on the rebranding process. Guided by Marriner’s “Clarity Capture” process, advance research will tap into a strategic sampling of current and prospective Association members, printers, industry consultants, and other value chain stakeholders, to obtain their insights and perspective. Subsequent steps in the process include a full-day “Brand Conclave” working session where key themes obtained from the research will be mined, tested, and incorporated into the final imagery and messaging to be unveiled this fall.
“Rebranding the Association is an essential step forward that will more clearly express the direction and scope of our ambitious three-year business plan,” states NPES President Thayer Long. “It will ‘put a face’ to the plan that was designed not only for our Association, but most importantly, for our industry,” he continued.
Rob Levine, partner, VP of account strategy at Marriner, added, “We salute NPES and their commitment to developing a deeper understanding of their audience. Target insights are key to helping organizations articulate their purpose and drive stronger emotional connections.”
The NPES 2017-2020 Strategic Plan that launched in January 2017 centers around two priority focus areas, to: “Convene, Lead, and Drive the Global Printing & Imaging Value Chain toward Operational Excellence,” and “Position and Engage the Global Printing & Imaging Industry for Growth throughout the Value Chain.” An overview of the Association’s new three-year plan is featured in print and online in the May/June 2017 edition of NPES News.
For more information about the Association’s rebranding initiative, or the NPES 2017-2020 Strategic Business Plan, contact NPES Senior Director-Communications Debbie Vieder at phone: (703) 264-7200, or e-mail: dvieder@npes.org.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
