SourceLink Client Survey Finds Direct Mail Is Still the Top Marketing Channel

CHICAGO—March 22, 2012—SourceLink, a CRM/direct marketing agency and leading GPO supplier, released the results of its most recent client survey, highlighting key trends in marketing services and transactional document processing priorities, as well as challenges and direction for the future.

Changes in technology are driving more effective targeted communication by leveraging data to create better engagement with consumers online and offline, while building deeper and lasting relationships. SourceLink’s latest “Client Marketing and Transactional Document Survey” revealed that direct mail is still a top marketing priority for 2012. The findings are based on completed surveys from more than 30 percent of the company’s client base.