Study Finds Record Number of ‘Action Codes’ Printed in the Top 100 U.S. Magazines

ARLINGTON, MA—August 28, 2012—QR codes, digital watermarks, image recognition and other types of mobile action codes printed in the top 100 U.S. magazines reached a record number in second quarter, according to a new study by mobile marketing and technology services company, Nellymoser Inc. A total of 2,200 codes were printed during the quarter, up from 1,365 in the previous quarter (61 percent growth). More than 10 percent of advertisements contained a code, which was double the 5 percent rate from just one year ago.