Survey Reveals Marketers Are Struggling to Handle Big Data

NEWTON, MA—Jan. 18, 2013—Conversational marketing technology provider Neolane Inc. announced the results of a survey it conducted in partnership with The Direct Marketing Assn. (DMA). Conducted in the third quarter of 2012, the more than 250 respondents to the survey spanned mid- and executive-level marketers in a wide range of industries.