Two Sides Accuses Toshiba of Greenwash with ‘No Print Day’ Campaign

HELLIDON, U.K.—June 13, 2012—Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples, a division of Toshiba—Toshiba America Business Solutions—has announced that Oct. 23, 2012, will be “National No-Print Day.” On that day, Toshiba propose to “raise awareness of the impact printing has on our planet” and of "the role of paper in the workplace.”