Valasssis Survey Reveals Supermarket Media Preferences

LIVONIA, MI—July 9, 2012—Valassis shared the results of a study indicating that 90 percent of grocery retailers still use weekly circulars as their promotion of choice, although they clearly expect the increased influence of social media and digital channels to greatly impact their tactics within the next five years. This was among the findings of the “Supermarket Media Usage Study” of 60 leading grocery decision makers, representing approximately 50 national and independent grocers/chains. The survey was executed on behalf of Valassis by Stagnito Custom Media.