Matthew Parker

Sticky customers are essential for long-term business success. Here are four ways to make it harder for clients to move on.

Are your top customers loyal? This exercise assesses their commitment and offers insight into maintaining sticky business.

Customer loss is inevitable, but the key to long-term success is making your clients “sticky.” Here’s why it’s so important.

For some PSPs, artisan print is a worthwhile sector. But if you’re unsure of where to find customers, here are five potential markets.

Artisan print has many advantages; however, selling and creating it requires the right mindset. Here are five things to consider.

Artisan print offers a unique opportunity to tap into a high-margin, creative market. Here are seven reasons it may be a good fit.

Many printing companies are struggling to find profitable work. For some, artisan print may be the perfect answer. Here’s why.

Oftentimes, it’s the simple things in sales that achieve the best results. Here are five to-dos that you can do right now.

By shifting the conversation to customers’ needs, print can move beyond price-driven sales.

A publishing director was surprised at how few printers are prospecting. Waiting for orders isn’t enough — it’s time to seek business.

Failing to recognize a buyer’s communication style can cost a sale. Here is one simple system to make conversations easier.

As salespeople, ensure your communications have a clear purpose and a desired outcome with this three-step process.

Unlike email marketing which is easy to ignore, print is highly effective. Here are four reasons to utilize more print marketing.

Your email provider offers valuable insights, enabling you to identify warm prospects. Here are some steps you can take to follow up.

To drive action from your readers, make sure your email clearly directs them toward a specific, small step. Here are some ideas.