It's Not About the Delivery Platform - Content Remains King

The future of printing is not always as it appears today—or what various e-pundits would have you believe. In fact, one of the bright spots in the world of print is actually magazines, a medium that advocates of "e-everything" claim is going the way of the t-rex and his buddies.

According to a study of over 1,000 consumers sponsored by InfoPrint Solutions, some 67% of respondents feel that e-readers like Kindle or the iPad have their place, but prefer holding—and reading—a printed magazine. More than 9 out of 10 (92%) of magazine subscribers receive their magazines in a printed format, and when asked about delivery preference, 90% indicate they prefer the printed pubs to the e-reader or online version. Some 87% say they will continue to favor their print magazine subscriptions, which are actually on the rise—up 4.3%. Only 24% intend to switch to e-readers over time.