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T.J. Tedesco
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Last week, Fire Enterprises, Inc. (FEI) marketing whiz Marka showed savvy salesperson Zoot how A/B testing with different outbound marketing channels can help determine which channel is the most effective. This week, Marka explains to Zoot how offering an “astonishing guarantee” can help FEI lure in hesitant prospects. Remember, fire = print.
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- Business Management - Marketing/Sales
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T.J. Tedesco
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Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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