As some of you know, I am a big reader. I just devoured “11/22/63” by Stephen King. Gorgeous book. If you like him at all, I highly recommend it.
There was a little snippet in there, though, that got me thinking about simplicity and the fundamentals. If you have ever listed to one of Bill (Farquharson) and my webinars, we ALWAYS talk about the fundamentals. So whenever you’re in doubt about what to do next, or what else you should try, remember that the simplest answer is often the best one.
- Categories:
- Business Management - Marketing/Sales

Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.