Business Management

This week, Bill Farquharson talks about one instance where a mistake led to a crazy-high response rate of a direct mail piece.

Failure isn’t the end, but a chance to realign. Bill Gillespie shares a story from his career that changed his mindset on failure.

Marketing.com launched a new envelope division with the acquisitions of Southland Envelope, Response Envelope, and Husky Envelope.

In early October, U.S. Representative Young Kim (R-CA-40) visited Image Options, a print service provider based in Lake Forest.

PGSF announced this year’s recipient of the Annual John Berthelsen Award is Pat Klarecki of Ferris State University in Michigan.

Walsworth has hired Stephanie Maday as the company’s new executive vice president of commercial sales and board member.

Your sales environment plays a role in your success. Learn how the two are correlated in this week’s Short Attention Span Sales Tip.

Proforma participated in the Halloween in the Village event on Davis Islands, where volunteers helped clean up debris from hurricanes.

For successful strategy planning, leaders should gather for a well-structured session. Here are three tips.

Failing to recognize a buyer’s communication style can cost a sale. Here is one simple system to make conversations easier.

PostcardMania increased Q3 gross revenues by 18.6%, while the company’s direct mail automation arm performed 58% better than Q3 2023.

The Texas Tech University Health Sciences Center in-plant recently held a Halloween-themed open house that drew 150 customers.