Jay Garner, executive VP of sales and marketing at Boardman, Ohio-based E1 Digital Direct, a part of the Pigeon Group, describes how E1 Digital Direct was formed with a clean slate as an all-digital direct mail printing and mailing operation two years ago. Without the problem of trying to incorporate legacy equipment, management opted for a high-speed Screen Truepress JET520ZZ production inkjet press platform, MBO SVC21 finishing lines, a Pitney Bowes FlowMaster RS Flex inserter and Winkler & Dünnebier envelope machines. The goal: maximum throughput, with a minimum footprint and the greatest labor utilization possible.