Gold Ink Awards Entry: 3-D Lenticular Effects Makes This Direct Mailer Pop
PHILADELPHIA—May 29, 2015—This 2015 Gold Ink Awards entry, titled "Universe," was entered into the Direct Mail category, by lenticular specialty printer Virtual Images, headquartered in Redland, California. The direct mail piece was designed by Adam Johnson, lead creative at Virtual Images.
"Universe" was printed on a 40" KBA Rapida 104 sheetfed offset UV press, for a press run of 10,000 sheets. Multiple colors were used for this project, as well as diecutting (rounded corners). According to Maile Kaulukukui, sales and marketing program manager at Virtual Images, a lenticular lens was also applied (21.5 mil/100 lip), which she says, creates lots of depth that can be viewed at a hand-held distance. "Lenticular printing is a highly specialized process, and the design, art preparation (interlacing), and printing require substantial expertise and experience," Kaulukukui further explains.
"Universe" was produced in Virtual Images' production facility in Inver Grove Heights, Minnesota. The plant is G7 certified, as well as humidity and temperature controlled. Kaulukukui adds that the company has made investments to its press to optimize cooling and to allow for exceptional image register and consistency on lenticular materials.
The back of the mailer invites readers to learn more about the art of dimension.
Do you think you can beat this Gold Ink Awards entry? If so, let’s see your best work! Click here to choose from a complete list of categories and to learn more about why you should submit to the industry’s most prestigious print competition. But hurry! The deadline for entries is June 5, 2015!
All winners will be recognized on the Gold Ink Website, through our social media platforms, in Printing Impressions magazine, and will have the chance to win the "People’s Choice Award" at the gala awards event held during GRAPH EXPO 2015 in Chicago. Additionally, we will be regularly selecting a "Best Entry" winner that will be promoted across our multi-channel platforms.
Julie Greenbaum is a contributor to Printing Impressions.
