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All printers follow up on poor survey responses immediately, sometimes within minutes of submission. That’s fantastic, but the conversation gets silent when asked how they respond to survey responses where a customer shows interest in other services, gave a referral, gave a glowing testimonial, or was lukewarm about recommending.
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- Business Management - Marketing/Sales
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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