5 Things to Consider When Raising Prices

Raising Prices? Think your customers will notice? Printers can learn a ton from the recent Netflix price increase.

You think our industry is changing! The old, crusty movie rental industry is changing even faster. First there was brick and mortar, then mail order, kiosks, on-demand and now iPhone downloads. Netflix has instituted its second major price increase—a 60 percent increase—in less than a year and customers are complaining big time across the Internet.