5 Thoughts on How to Market Print

• Be current—More print providers are effectively utilizing social media as part of their marketing mix. Those that do not will be at a competitive disadvantage.

• Be conversant—Marketing content is now about creating two-way discussions with your audience. Dynamic content on websites helps engage customers and improves the site’s search engine optimization (SEO). If your website is not as good as those of your top five competitors, you will be at a disadvantage.