5 Tips on How Your Small Businesses can Create Quality Content

The following blog post was contributed by Kristina Iorio, Copywriting Manager, Printing Industries of America. This is the first in an upcoming series of posts focused on small business marketing tips. 

You have heard “Content is King,” but what does that really mean? With an endless amount of information available online, your customers are more informed than ever. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” It’s delivering valuable content to your customers, including white papers, blogs, video, podcasts, digital publishing, etc.