Have you noticed there’s been an unusually high number of celebrities speaking out on social media and then immediately following up with an apology? Often times, if you read what they wrote, you wonder what was so offensive. Taken on its own, perhaps nothing. However, there was likely a bigger issue at hand and this opinion acted like gas to the fire.
This warning relates to business as well …
Someone told a young Bill Farquharson years ago, “Never put something in writing you wouldn’t want someone to see.” I can’t say I’ve been 100% true to that statement, but it has forced me to hit the delete key many times.
Here’s a second rule to live by: “If you have to ask, it’s probably a bad idea.” That is, if you write something down and then think, “Will this come back to bite me?” it almost certainly will.
Save the written word for compliments and thank you notes. There’s safety in that approach.
Need sales? New business? Need a process to restart momentum? Contact Bill Farquharson through his website, BillFarquharson.com or 781-934-7036
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.