Frustration to Action: How Calloway Cook Revolutionized the Supplement Industry

Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that's exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this modern and honest supplements company discusses with host Greg Muzzillo the miscommunication between consumers and the dietary supplement industry, and reveals his best advice for aspiring entrepreneurs.

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About Calloway Cook: Calloway Cook founded Illuminate Labs after being a long-term, increasingly frustrated consumer of dietary supplements. Calloway took a proactive approach to ensure supplements he took were safe, and would request access to the current test results of products he was interested in. Calloway was shocked that all of his requests were denied, and not a single company was willing to provide him with those results. Rather than accepting this outcome, Calloway, a self-described serial entrepreneur and problem solver, formed his own company as a direct response to this issue. Illuminate Labs offers transparent information about dietary supplements and the pharmaceutical industry, making their brand a safer and more reliable option for consumers. Calloway is passionate about increasing consumer awareness of medical research on natural compounds — with this passion being the driving force behind Illuminate Labs' content strategy.

About Million Dollar Monday: Million Dollar Monday features real successful people with real useful advice for entrepreneurs and people with big dreams. The series is hosted by Greg Muzzillo, Founder of Proforma, the No. 1 ranked Top Distributor by Print+Promo.