A Quarter of the Year Has Gone – How Are Your Sales Going?
Three months have flown by already
It’s early April. You only have nine months of the year left to reach your targets. If you are like many printing companies that I have talked to, you may have found the beginning of this year has been tough. You may not have achieved the sales you were hoping for.
What is your plan for the rest of the year?
Hoping to win the business you need is no longer a sales strategy that works. This year you are likely going to need to focus more on new business than before.
Here’s one thing to help with sales success over the coming months
Set aside a couple of two hour slots every week. (That’s a total of just four hours). Yes, I know you are busy, but you need to make this time.
This is when you will focus on new business and nothing else. No production, no meetings and no customer service. In order to achieve this, you may want to consider working from home or a hot desk so that you cannot be disturbed.
This strategy is the one that can make a real difference to sales.
What do you do during these four hours?
Here are a few ideas:
- Contact lapsed customers
- Start a referral program
- Run a campaign to win a certain type of customer
- Launch a new product or service
Whatever you do, it is important to have a plan
Always set a target and the activities that you will carry out to achieve this target. Make sure you measure your results regularly.
PS Do you need some help with sales planning? Check out “How To Succeed At Print Sales” where I give you step by step instructions on how to create a 12-week sales project. Find out more here: https://profitableprintrelationships.com/online-training-resources/how-to-succeed-at-print-sales/
Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
