A Handy Way to Ensure the Right Jobs Receive Gold-Star Service
Are you managing any important jobs at the moment?
Maybe you are printing the first job for a new customer. Or there’s a high-profile job for a big client. Or even a reprint that you can’t afford to get wrong a second time!
How does your staff know they are dealing with an extra-important job?
One way to make them aware is to give them an easy visual reference. Add a big gold star to a job bag. Or program one into your MIS. Print the star on the job as well (in the trim area). Then everyone will see it: pre-press, production and finishing.
Making this so obvious can be a real help for everyone.
Remember to send a customer a "thank you" if it’s an important job.
I have a thank you script which also gains you valuable feedback in my book “Done For You Sales Scripts.”
PS How do you create a sales plan that concentrates on more profitable clients?
Check out “How To Succeed At Print Sales” where I give you step by step instructions on how to create a 12-week sales project. It can be the focus a sales person needs to bring in more profitable clients. Find out more here: https://profitableprintrelationships.com/online-training-resources/how-to-succeed-at-print-sales/
Also, find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
