They come in weekly, even daily during certain times of year:
“Is there any way we could convince you to donate the printing/signage/promo? We are a nonprofit.”
The natural, snarky response, of course is, “Well, we’re not.” But I advise against that.
Instead, try this:
“Every year, we budget a certain amount of money to provide work to nonprofits like yours. If you would like an application for next year, I’d be happy to send you one.”
Then, create and send out a document which allows you to learn more about their organization. This gets you out of an awkward conversation and puts the onus on them for follow up.
That said…
Make sure you ask some questions before taking that thinly-veiled “Go away” step. There are situations where hell, yes you want to donate the work. If you find this is a nonprofit supported by a bank or other large, attractive businesses in the area, helping them out can give you access to that company.
Otherwise, politely suggest they apply for next year. Some will, most won’t.
Unfortunately, we cannot accommodate everyone with the requests. Fact is, there are many deserving nonprofits and we need to find those who align with our philanthropic goals. Using this approach gives you time to ponder that issue.
Ideas, tips, motivation, and community are all part of The Sales Vault. Find out more at SalesVault.pro or call Bill Farquharson at 781-934-7036.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.