You send a client an email with a question. The client responds and adds another recipient in the CC box.
Seems harmless enough, right?
But….
What if the original email was personal in nature? Or sensitive information is shared?
There are things in both life and in sales no one tells you. This situation affords me the opportunity to share two such lessons:
- First, never put anything in writing you wouldn't want someone to see. Everyone learns this lesson at some point in their life, especially when social media and short tempers combine. Use this rule of thumb: If you reread something and you think it might be questionable in any way, it probably is.
- And second, do not add a name to the email’s recipients without thinking first. It's one thing if an email was better suited for someone else’s eyes and they were CC’ed, but the potential is there to cause some serious embarrassment.
The bottom line is this: Be very, very careful about what you commit to writing (including and especially emails). The written word is far more powerful than the spoken word.
And, more permanent!
Ideas? You want ideas? The Sales Vault is brimming with instantly applicable ideas for you to grow your sales. Make a $55 investment in yourself and join the vault for a month. Go to SalesVault.pro or Call Bill Farquharson at 781-934-7036
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.