The Essence of Sales
He is a hand-drawn mischievous little boy, and he nailed sales in one line.
When I had a corkboard in my office and was still getting the daily newspaper in printed format, it was commonplace for me to cut out a comic strip and stick it on the wall. By far, my favorite was Calvin and Hobbes.
One particular entry hit on what I think is the essence of sales:
Calvin is in his front yard manning what appears to be a lemonade stand set up. He is at a table with a sign overhead. Remember how Linus used to be Charlie Brown’s Psychiatrist? Yeah. That.
Anywho…
Calvin's sign reads, “A swift kick in the butt: $1.” Hobbes, his real-only-to-Calvin tiger walks over and asks, “How’s business?” to which Calvin replies, “Terrible and I don’t understand it. Everyone needs what I am selling.”
Yup. That’s sales alright.
If Calvin was real, he’d be a Sales Vault member. Join The Vault at SalesVault.pro or call Calvin’s real-to-everyone friend Bill Farquharson at 781-934-7036
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
