Make All Your Staff Salespeople
Everyone in your company may know a potential customer
It’s time to encourage them to go and look for new business for you. Here’s a simple three-stage process:
- Let your staff know you want more business and ask them to find customers.
- Tell them the type of customer you want: this is vital so you aren’t inundated with prospects who aren’t the right fit.
- Incentivize your staff. Try offering them 10% of the turnover of the first job from a new customer.
Here’s the proof that this works
When I worked as a production assistant for a publishing company I was given a small commission if I upsold any client when I was chasing copy. It had never occurred to me to do this. But, as soon as I knew there was a reward, I got to work. I made a substantial extra bonus every month. And that meant the company was winning a lot of extra business.
Try this today
What have you got to lose?
What happens if your staff aren’t sure about what to say to people?
“Done For You Sales Scripts” gives them all the guidance that they need.
PS Test out how effective you are at print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
