What Print Buyers DO Want

Earlier this summer, a printer e-mailed me to ask if I had a handy list of what print buyers want. A “simple list” is what he actually called it. There’s nothing simple about such a list, because print buyers are not all the same.

My last blog post was a list of 22 things print buyers DON’T want. Today, let’s be more positive! Here’s my list, in no particular order, of what print buyers DO want: