Lady Gaga and the Greatest Generation: Two Peas in a Pod -Clay Forsberg

By Clay Forsberg

What do Lady Gaga and the soldiers who stormed Normandy Beach have in common? It’s something that will change the way you look at your workforce.

Twelve years ago, the book “The Fourth Turning” by William Strauss and Neil Howe hit the streets. Written by two generational analysts, the book will change the way you look at the future.

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.