Give and Give, Then Give Some More - a Path to Printing Revenue Growth -Clay Forsberg

By Clay Forsberg

Over the last couple of months, I’ve had a pretty negative tone to my ramblings. “The status quo in the print industry won’t work and if you don’t change, then your company is dead.” And I’ve gotten comments—positive and negative—both here and personally. They’ve been either, “It’s blasphemy not to wave the flag.” or “Yea, that’s the game; it’s all about the Internet.”

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

Give and Give, Then Give Some More - a Path to Revenue Growth