Creating Memories is the Holy Grail of Customer Service for Printers -Clay Forsberg

By Clay Forsberg

Fourteen years ago, my daughter Alex was seven years old and in the second grade. One day she had an after school activity. She was supposed to call me on the pay phone at the school when she wanted to be picked up. Alex brought 75¢ with her—three quarters. At 35¢ a call, we figured that would be enough—even if she messed up once and had to redial.

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.