How to Get Your Broadcast Emails Read

Last week, FEI sales leader Zoot gave young salesman Ganymede tips for creating customized post-sales-call communications. This week, we join Marka and her apprentice Lucy for their discussion on creating a broadcast email headline that stands out from the clutter. Remember, fire = print.

Marka entered Lucy’s office to find the marketing apprentice in a sad mode and gorging herself on lamb casserole. “What’s wrong?” Marka asked, keeping a safe distance so Lucy wouldn’t accidentally gnaw on her arm.