Does It Matter Who Buys the Paper?
Call me lazy, but I’ve never felt the urge to buy my own paper for print jobs.
I’m a designer. I envision concepts. I choose the paper. I design. I prepare files, and I even come to press checks willingly most of the time.
Yes, I might know more about paper than the average designer—heck, probably more then many print sales reps—but still, I have no desire to order my own paper.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
