In my daily dealings with digital print vendors, I do manage to get some exposure to the print technology itself. So I've become sufficiently "dangerous" as I like to put it, on some of the subtleties of inkjet and toner technology.
The major portion of the sales process for these large continuous web systems involves the printer features and abilities. Nothing wrong with that. But often not so much planning is done for the finishing side. My inclination is to look at the finished product first, then design the workflow backwards to the printer. So I'm looking at it "holistically," trying to find the most efficient print-and-finishing combination for the product range.
- Categories:
- Finishing - Digital
Don has worked in technical support, sales, engineering, and management during a career in both the commercial offset and digital finishing sectors. He is the North American representative for IBIS Bindery Systems, Ltd. of The United Kingdom.