Five Important Reasons Why You Should Survey Your Customers

By Michael Casey

Why should you survey your customers? Read below to find out.

1. Surveying helps preserve your brand on social media review sites. Surveying is a customer early warning system. If you are getting timely feedback, you are able to react before customers leave negative comments on social media sites. Customers now have the upper hand. It is a totally new ball game. You can fight back. Use surveys to push self-qualified loyal customers to your social media review landing pages. Fight back and preserve your brand with all the positive things you do!

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Michael Casey Author's page Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.