Can You Do Variable?

I often get calls from printers (and binderies) asking about that "smart" saddle-stitcher that they've heard about. Full disclosure, I'm talking about the IBIS Smart-binder, which I sell in the United States and Canada. And this is the machine they're usually referring to. The difference between what they know (a conventional saddle stitcher) and the unique IBIS machine is substantial. I can visualize tiny lights going on in their heads as I explain the Smart-binder's unique technology.