Avoid Making These Content Marketing Mistakes

Is your content marketing in good shape? From Facebook updates to e-books, content marketing is the go-to way to communicate with your customers these days. Your content needs to interest your readers and give them a reason to come back for more, so make sure you steer clear of these five common content marketing mistakes:

1. No Plan
No plan spells disaster for your content marketing. Without a plan, you run the risk of creating haphazard and unfocused content with either too many or not enough updates. Before you start creating, have a goal in mind. Do you want to raise awareness for your business? Increase your online inquiries? Once you have a goal, map out how much content you are going to create, and when you will need it. Scheduling is important in the arena of content marketing.