A Solid Business Footing: The 7Ps – That’s Right, Seven! (Part IV of IX)

From last week...

Numo explained, “FEI had a monopoly on fire and buyers were willing to pay almost any price for what they—correctly—perceived to be a valuable service. With little correlation between price and units sold back then, fire pricing would’ve been considered very inelastic.”

Now, on to part four of this nine-part series. Remember, fire = print.