17 Years Later, Using SCA in Magazines Can Still Stir Controversy

Based on information from unnamed “paper industry sources,” the New York Post reported that Time Inc. is saving “at least $10 million a year” by switching from CGW to “razor-thin” SCA in its weekly magazines, “unbeknownst to advertisers.” You don’t suppose any of those sources were from companies that make coated paper, do you?

Color reproduction isn’t as good on SCA, and “bleed through” is worse because the paper is thinner, the tabloid quoted the sources as saying.

My fellow paper geeks will recognize the over-generalizations here: For example, color reproduction isn’t always inferior on SCA, and a thin paper doesn’t necessarily