2017 CMYK Manifesto: Custom Customer Convenience and Communications
Even though more of your customers may be professional buyers vs. consumers, they are still making a purchase. They behave the same way you do when they consider working with a company, or trying a new product. Buyers want to know who they are working with. They will do research, ask people for input, and compare price and value.
The mission for 2017 centers on migrating your business model (online and offline) to the world we live in, establishing trust and credibility through your messaging, creating relevant and valuable customer communications, and offering a plethora of convenience-based services.
What follows are five ways to start on the mission, quickly.
- Companies:
- Print Media Centr
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
