Print Buyer Survey Says: When It Comes to Driving Print Sales, Stay in Your Lane
As promised in my post last month, I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context.
Normally, I would put a bit of distance between 2017 survey results posts, but a recent real-world experience makes this subject matter poignant and topical.
It is always good to know WHY buyers choose the print service providers they work with, especially the customers from the big agencies and brands I surveyed. Deborah Corn, Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com, releases results from the 2017 Print Buyer Survey.
- Companies:
- Print Media Centr
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
